The missing link between brands and retailers
The missing link between brands and retailers
Founded in 2016, Salt & Threads is an independent wholesale agency dedicated to representing and developing carefully selected international brands in the Austrian market.
The agency was established by fashion enthusiasts Patrick Jäger and Fabian Prost, driven by a shared passion for brands, people, and long-term partnerships. Since January 2025, the team has been strengthened by Ann-Sophie Herte, reinforcing our commitment to innovation, collaboration, and female empowerment within the fashion industry.
We combine in-depth market knowledge, a strong retail network, and a hands-on approach to create sustainable growth for our brand partners. Through continuous market observation, international trend analysis, and a clear sales focus, we connect brands with the right retailers and build lasting relationships based on trust, transparency, and mutual success.
At Salt & Threads, success is earned season by season through dedication, fairness, and long-term commitment.
v.l.r. Patrick Jaeger, Ann-Sophie Herte, Fabian Prost
Salt & Threads is a brand agency specializing in the strategic distribution and development of carefully selected international brands across the Austrian market. We combine industry expertise, a strong retail network, and a hands-on approach to create sustainable growth and long-term success for our partners.
Our curated portfolio focuses on:
Contemporary, progressive and premium fashion
Footwear
Bags, accessories and lifestyle brands
Longstanding industry expertise
Strong retail network and strategic partnerships
Customer relationship management
Sales presentations in our Salzburg showroom
Trade fair representation and showroom management
Contract negotiations
Events, community building & brand activations
Showroom and event space rental
Wholesale sales & business development
Strategic brand consulting
Marketing support and local market expertise
Longstanding industry expertise
Strong retail network and strategic partnerships
Customer relationship management
Sales presentations in our Salzburg showroom
Trade fair representation and showroom management
Contract negotiations
Events, community building & brand activations
Showroom and event space rental
Wholesale sales & business development
Strategic brand consulting
Marketing support and local market expertise